Biz Leadership@the Digital age

Welcome to my web page TSDT about Business Leadership in the Digital era. TSDT stands for Transformation (leadership) , (business) Strategy, Digitalization and Technology.

The current unstoppable digitalization process of our society is changing many of the existing business paradigms. The digital economy is developing very fast and has become the most important driver of innovation, competiviness and growth.

 My name is Ricardo Fernandez (ricardo.fernandez@tsdt.es) and I am an international technology executive with more than 20 years of international experience in the management of consulting services companies. I've helped tenths of companies from all sectors to leverage disruptive technologies (Blockchain, IA, Cloud, Mobility, etc.) and reinvent the way of providing their traditional business and create new digital products and services that report new revenue lines.

 I have created this web page to share my passion ,knowledge, experience and point of view about two closely related subjects: applying disruptive technologies to businesses and modern business management. 

Two worlds in one. Business management and digital disruption.  I hope you enjoy it!

January: Available the second part of the article about KPIs. In this new one, I'm writing about a couple of real examples in which a KPI was not aligned at all with the desired business objectives .Even worse ,its impact on the people behavior and business results were the opposite to what should be expected.  You can read it here.

February: One of my areas of expertise is developing action plans for companies from different sectors to sell more and grow their business. Obviously, each context and each starting point are different and there are no magic rules. However, there is one basic rule that’s always valid. No matter if it’s through a traditional channel or we talk about e-commerce... Read the complete article here. 

March:  While doing a compilation of strategies, processes and action plans carried out during my professional career, I have integrated all that knowledge and synthesized it in a methodology that can be useful for professionals in the service sector or value-added solutions with a consultative sales model. In this article I'm explaining the components of my own methodology -which I have called 4.3.10- which I have successfully applied in my last 15 years of professional career. The version in spanish can be read here and the english version ,here.

March:  Closed at home 24x7 due to the COVID-17, I've had some extra time to write a new article about good and bad management practoces. Once again this one is also related to the metrics we use to apparently take good decisions, which in fact are not really as good as we initially thought. You can read the english version here and the spanish one,here 

This month , I had the chance to find this interesting article about the different role descriptions for a Digital Officer. You can download it here